Less hardware.
More possibility.

01 / The challenge

Treat the phone as the control panel.

The brief proposed a $99 CISS printer without a display, Bluetooth, scanner, or physical control panel. Removing hardware could lower production costs, but also removed familiar ways for people to understand and control the product.

02 / My contribution

Bringing the pieces together.

I defined the mobile visual language, reusable components, UI documentation, and motion direction. I also supported design reviews and quality standards while working with UX, interaction design, industrial design, and R&D partners.

03 / Design decisions

The thinking behind the work.

01. Simplify the path into the experience

Collaborative journey mapping and workshops helped reduce the proposed setup flow from six steps to four.

02. Build familiarity into the visual language

Use recognizable mobile interactions and a consistent component vocabulary, while carrying HP’s brand into the experience.

03. Align the concept before implementation

Work with UX partners on prototypes and test planning, refine the work from user feedback, and present the cross-functional proposal to leadership.

04 / Outcome & perspective

What this work demonstrates

Hardware cost and user experience cannot be treated as separate problems. The concept made the interaction model part of the product strategy, while creating a shared direction for a multidisciplinary team.