hammuworks

Brand & visual craft / HP

An identity for
shared creativity.

A connected mark for HP’s Global Experience Design studio in Singapore, designed to feel modern, adaptable, and full of character.

Project
GXD Studio Identity
My contribution
Logo & visual exploration
Scope
2 weeks
Status
Studio identity
Colorful interlocking GXD logo for HP Global Experience Design Studio

01 / The challenge

Connect the letters. Keep the spirit.

The new studio needed an identity that expressed seamless experiences, strong connections, and a lively working environment. The mark also needed to stand alone and adapt to different applications.

02 / My contribution

Bringing the pieces together.

The portfolio describes an exploration of GXD monograms, developing the three letters into a connected, infinity-like mark. A spectrum of color added energy while allowing the identity to work against both light and dark backgrounds.

Sketches and logo development stages for the HP GXD studio identity

03 / Design decisions

The thinking behind the work.

01. Explore through sketches

Move from varied directions to a focused group of monogram concepts before developing the strongest mark.

02. Build versatility into the identity

Consider the symbol on its own, alongside typography, and across contrasting backgrounds.

03. Connect the identity to the studio

Bring the mark into physical and team contexts so it becomes part of the place and its people.

The GXD design studio identity in a team and studio setting

04 / Outcome & perspective

A versatile studio mark

The final identity combines the studio’s initials in a connected symbol, with flexible arrangements and a colorful visual character. The portfolio shows it in the studio and team environment.

What this work demonstrates

Visual identity can give a team a shared point of connection. This project also reflects the applied-arts foundation that continues to inform my product and design leadership work.

From the first question to the final detail

The complete design journey.

Explore the research, decisions, iterations, and original project visuals below.

01 / 05

Identity overview

Identity overview — original gxd identity project material
02 / 05

The brief

The brief — original gxd identity project material
03 / 05

Exploration and development

Exploration and development — original gxd identity project material

Logo creation process

Five stages of GXD logo creation: prepare the sketch, vector trace, clean up paths, refine geometry, and add colour
04 / 05

The studio community

The studio community — original gxd identity project material
05 / 05

Identity in context

Identity in context — original gxd identity project material
Black and white coffee mugs featuring the GXD studio identity
Next project

HP Magic Touch Panel

Let’s
work together.

Ready to bring your vision to life or just want to chat? Reach out,
and let’s create something memorable together.

I’m here to listen, collaborate, and craft design solutions that resonate.